We work for you. No one else.
We're an independent recovery coaching practice, and coaching is the only thing we do. New Foundations Recovery doesn't run a sober living, own a treatment program, or stage interventions. That independence isn't a detail. It's the reason the support stays honest, and the reason your coach is only ever thinking about you.
Help is a lot more honest when the people giving it have nothing to sell.
The quiet conflict most people never see.
Conflicts of interest in recovery rarely look like conflicts. They look like a referral, a piece of advice, or a second chance. And they shape your care more than almost anything else.
Picture a hard night three weeks into a sober living. The person you're supposed to call is your coach, and your coach works for the house you live in or the interventionist who brought you there. Suddenly, telling the truth might risk everything.
Recovery is full of hard days: the cravings, the doubts, the moments you're barely holding it together. Those are exactly the times you need someone you can be fully transparent with. But open up and you might put everything at risk; keep it to yourself and you carry it alone. That bind is one of the most common in this field, and most people never notice it until they're standing in it. The referral you're handed, the grace you're shown after a setback, even which problems get talked about can quietly bend toward what's good for the program instead of what's good for you.
Usually no one means any harm. The conflict is just built into the structure. So we built NFR without that structure, on purpose.
No one should have to think twice before being honest with their recovery coach.
It comes down to four things.
Our independence isn't one idea. It's four, and each one protects the next. Here's the short version before we get into each.
One focus.
Coaching is all we do, so nothing else competes for our time or influences our advice.
No upsells.
We point you to the best fit for you. Never a house, program, or intervention we profit from.
Real trust.
You can be honest with us, because telling the truth never costs you anything.
Clean start.
You meet your coach as your coach, with no earlier role standing between you.
One focus: coaching is all we do.
No sober living. No treatment program. No interventions. Just coaching, done well.
Plenty of organizations in this space run several businesses at once: an intervention practice, a sober living house, a treatment program. When that happens, the coaching is usually the piece that gets squeezed. We went the other way. Peer recovery support is the whole job and we don't run the interventions, sober living houses, or treatment programs that coaching tends to get bolted onto as an afterthought.
That focus isn't abstract. It shows up in how few people each coach carries, in who picks up when you call, and in where the hours actually go.
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Caseloads capped at six.
Every coach works with no more than six people at a time. You're never one name on a long list.
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A direct line to Cam, 24/7.
Our founder is reachable around the clock, not a call center, not a queue, not a coach you've never met.
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Hours that go where they matter.
Time on your schedule, being available when you need us, working with family, coordinating with your clinicians, researching the right program, and the quiet background work that holds it all together.
When coaching is the only thing on the table nothing competes with it for our attention. That's the whole point.
No upsells. No program we're nudging you toward.
Sooner or later you'll need something we don't provide: sober living, an IOP, a therapist, a prescriber. When that happens, you'll get our honest read on the best fit, and nothing else. We don't own any of those things so there's no bed to fill and no quota to hit. A referral from us is just a referral.
It's the same reason we don't work as interventionists ourselves. A good intervention can be the push that saves a life, and we partner with interventionists we trust and respect deeply. But it's a different job. We keep it separate on purpose. When the person coaching you through a hard week is also the person who would be paid to run your intervention, if needed, a setback can quietly start to look like a five-figure opportunity. Your hardest moments should never be worth more to us than your steady ones.
None of that means we work alone. We have close, genuinely respectful relationships with sober-living homes, interventionists, and clinical partners we trust and connect people to often. We're grateful for them. We just believe peer support works best when it stays independent of the people and programs it refers to so the recommendation stays clean, and the choice stays yours.
You should never have to wonder whether your coach's advice is really about you. Here, you won't.
How a referral works here
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We start with you.
What you need clinically, financially, and practically comes first.
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We match to fit.
The best option for your situation, whether or not we have a relationship with them.
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Nothing's in it for us.
We don't get paid based on where you land, so the only thing guiding a referral is what's right for you.
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We tell you the truth.
If a place we like isn't right for you, we say so and point you elsewhere.
Honesty should never cost you anything.
This is the one the other pillars are really protecting. Recovery only works when you can be honest about a craving, a hard week, the doubt you haven't said out loud yet. True honesty only happens when sharing the truth feels safe.
Sometimes the way support is set up quietly makes it unsafe. When your coach also works for your sober living house or was the interventionist who got you there, honesty gets complicated. Being open about a hard stretch can put your housing on the line or nudge you toward another five-figure program you may not need.
So people learn to manage the story instead of telling it. The one relationship built to hold the hard truths slowly starts filtering them out, and the work quietly suffers for it. That's no one's failing. It's just what happens when honesty comes with a price.
Support that holds steady whether it's your best week or your worst. That's what trust is built on, and it's only possible because we're independent.
A clean start, with no role to undo.
The coach you meet here hasn't been anyone else in your story first.
Recovery coaching is built on trust from day one. That's easiest when the relationship starts fresh, with no earlier role to account for and nothing to work past.
When the person who staged your intervention later becomes your coach, the relationship starts from a place you didn't choose. However loving and necessary that moment was, it's a heavy spot to build transparency from, and not everyone gets there.
Because we don't do interventions the coach you meet hasn't played another part in your story. There's no history to get past and no role to reconcile. It's a clean start, with someone in your corner from the very first conversation.
You should get to meet your coach as your coach, and no one else.
How independence shows up, day to day.
Principles are easy to claim. Here's what ours actually looks like once we're working together.
Caseloads capped at six.
Small by design so the relationship has room to be real and you never feel like a number on a roster.
A founder you can reach.
Direct access to Cam, day or night. The person who built NFR is the person who answers.
Referrals matched to you.
Housing, treatment, an interventionist (if needed), a clinician: matched to fit, never to anything we own or earn from.
Honest accountability.
Tell us the truth and lose nothing. We keep you accountable as a partner and never by holding something over you.
We work closely with others. We just don't work for them.
Independence doesn't mean going it alone. Recovery is a team effort. Some of the people we respect most run the programs and practices we connect clients with.
Therapists & counselors
For the clinical work that sits right alongside the day-to-day coaching.
Prescribers & psychiatrists
For medication management and the psychiatric side of someone's care.
Intensive Outpatient Programs
Structured day or evening treatment, IOPs and PHPs, for when care needs more intensity than coaching alone.
Residential treatment programs
When a fully immersive, live-in level of care is the right next step.
Sober living
When stable, structured housing is the right next step for someone we work with.
Family & community support groups
The people in your corner, from family at home to the recovery community around you.
Interventionists
For the family that needs a skilled, compassionate hand to help a loved one reach care.
Detox & withdrawal management
When getting through withdrawal safely is the necessary first medical step.
We're peer support, never clinical treatment, so we're built to work next to the clinical side of your care, not in place of it. The only difference is that we don't own any of it and we don't get paid when you choose it.
To be clear: we think the world of our partners. Staying independent of them isn't a knock on anyone. It's how we keep our advice clean and your choices fully your own.
Questions people ask about our independence.
Straight answers to what families and referrers ask most.
What does it mean that New Foundations Recovery is independent?
It means coaching is the only thing we do. We don't run, own, or share revenue with a sober living, program, or IOP, and we don't do interventions. That removes the conflicts of interest that can quietly shape your care, so the only thing steering our advice is what's best for you.
Does NFR earn money from referrals to sober housing or treatment?
No. Referrals are matched to the best fit for you. We have close, respectful relationships with sober-living homes and clinical partners, and we keep our peer support independent of them so every recommendation stays clean.
Does New Foundations Recovery do interventions?
No, we're not an interventionist practice. We partner with and refer to interventionists we trust and respect, but we keep coaching a separate role on purpose, so the person guiding your recovery hasn't already played another part in your story.
Is NFR's recovery coaching the same as clinical treatment?
No. We're peer support, not clinical treatment. We work alongside the clinical side of your care, your therapist, prescriber, and any program, rather than replacing it.
Why does coaching independence matter for honesty in recovery?
Because honesty only flows when telling the truth feels safe. When a coach also works for the place you're living, being open about a hard stretch can put your housing at risk. Independence removes that conflict, so you can be honest without fearing you'll lose anything.
Independent, and right here when you need us.
If you want coaching that's honest, personal, and entirely in your corner, let's talk. And if you're wondering who'd be in it with you, meet the people who'd pick up the phone.
← Read the rest of what we believe on our About page.
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